About — Inpetto

"In a world where everyone does everything, we choose to specialise."

Inpetto was built with one belief: that genuine expertise beats broad mediocrity every time. We're a social media agency, full stop. Not a branding studio that also does social. Not a PR firm with a content arm. We eat, sleep, and breathe the feed.

Founded in Melbourne in 2021, we've grown a tight-knit team of strategists, creators, and analysts who share one obsession — building social media presences that actually move the needle for the brands we work with.

50+ Brands Served

4 Team Members

4+ Years Running

The Team

Meet Inpetto.

Selina Fan

Founder & Creative Director

Selina founded Inpetto after 7 years leading brand and content strategy at agencies across Melbourne and Shanghai. She's obsessed with the intersection of creativity and culture — and building brands that actually mean something on social.

Chloe Wang

Community & Influencer Manager

Chloe manages influencer partnerships and community engagement across all client accounts. She's built relationships with 300+ creators in lifestyle, food, beauty, and fitness verticals across Australia.

Kevin Chen

Content & Strategy Lead

Kevin leads content production and strategy at Inpetto — overseeing video, photography, and campaign direction. Before Inpetto, he spent 4 years at a top Melbourne creative agency working with DTC and hospitality brands.

Michelle Lin

Paid Social & Analytics

Michelle manages paid social across Meta and TikTok for all Inpetto clients. She's managed over $1.5M in ad spend and has a sharp eye for the creative angles that actually convert.

How We Operate

Our values.

01

Specialisation is a superpower.

We don't spread ourselves thin. Deep expertise in social media means we see things generalists miss — the algorithm shifts, the trends, the creative that converts.

02

Data informs. Humans create.

We're obsessed with analytics, but we know metrics don't go viral — stories do. Our work lives at the intersection of intelligence and instinct.

03

Partnerships over clients.

We're selective about who we work with because we commit fully. We'd rather have a small roster of brands we believe in than a large list we're mediocre for.

04

Transparency is everything.

No vanity metrics. No fluff reporting. We show you what's working, what's not, and exactly what we're doing about it. You always know where your brand stands.

Depth over
breadth. Always.

"In a world where everyone does everything, we choose to specialise."

Meet Inpetto.

Our values.

Let's build something
the feed can't ignore.

Depth overbreadth. Always.

"In a world where everyone does everything, we choose to specialise."

Meet Inpetto.

Our values.

Let's build somethingthe feed can't ignore.

Depth over
breadth. Always.

Let's build something
the feed can't ignore.