About Inpetto

Depth over
breadth. Always.

"In a world where everyone does everything, we choose to specialise."

Inpetto was built with one belief: that genuine expertise beats broad mediocrity every time. We're a social media agency, full stop. Not a branding studio that also does social. Not a PR firm with a content arm. We eat, sleep, and breathe the feed.

Founded in Sydney in 2021, we've grown a tight-knit team of strategists, creators, and analysts who share one obsession — building social media presences that actually move the needle for the brands we work with.

50+ Brands Served
12 Team Members
4+ Years Running
The Team

Meet Inpetto.

Mia Chen
Founder & Creative Director
Jack Moretti
Head of Strategy
Priya Sharma
Paid Social Lead
Luca Fitzgerald
Content Director
Sofia Nakamura
Influencer Manager
Omar Al-Rashid
Analytics & Growth
How We Operate

Our values.

01
Specialisation is a superpower.

We don't spread ourselves thin. Deep expertise in social media means we see things generalists miss — the algorithm shifts, the trends, the creative that converts.

02
Data informs. Humans create.

We're obsessed with analytics, but we know metrics don't go viral — stories do. Our work lives at the intersection of intelligence and instinct.

03
Partnerships over clients.

We're selective about who we work with because we commit fully. We'd rather have a small roster of brands we believe in than a large list we're mediocre for.

04
Transparency is everything.

No vanity metrics. No fluff reporting. We show you what's working, what's not, and exactly what we're doing about it. You always know where your brand stands.

Let's build something
the feed can't ignore.